• Home
  • ILM Fund
  • Convocation
  • Alumni
  • Student Placements
  • Careers
Logo
  • About UMT
      • Founder's Message
      • Welcome by Rector
      • Introducing UMT
      • Vision and Mission
      • Charter
      • UMT at a Glance
      • Milestones Achieved
      • International Linkages
      • Accreditations
      • Memberships
      • Quality Policy
      • Contact us
  • Admissions
    • Degree Programs
      • Undergraduate Programs
      • Graduate Programs
      • PhD Programs
      • Diplomas
    • Related links
      • Why UMT
      • Transfer
      • International Students
      • Attestation
    • Financial Assistance
      • Merit Based and Other Scholarships
      • Dr Hasan Sohaib Murad PhD Fellowship Program
    • Apply Online
      • How to Apply
      • FAQs
  • Academics
    • Schools
      • School of Business and Economics
      • School of Systems and Technology
      • School of Social Sciences and Humanities
      • School of Professional Advancement
      • School of Professional Psychology
      • School of Textile & Design
      • School of Law and Policy
      • School of Engineering
      • School of Governance and Society
      • School of Commerce and Accountancy
      • School of Health Sciences
      • School of Architecture and Planning
      • School of Science
      • School of Food and Agricultural Sciences
      • School of Media and Communication Studies
    • Institutes
      • Institute of Aviation Studies
      • Institute of Islamic Perspectives and Guidance
      • Institute of Liberal Arts
    • Academic Departments
    • Faculty
    • Faculty Handbook
    • Participant Handbook
    • Academic Calendar
    • Learning Management System
    • Participants Help Desk
  • Offices
    • Management Offices
      • Campus Management and Services
      • Corporate Linkages and Placements
      • Communications and Media
      • Alumni Relations
      • Dean Research
      • Human Resource
      • Information and Admissions
      • Technology Enablement
      • Accreditations and Academic Quality Improvement Cell
      • Internationalization
      • Learning Resource Centre
      • Participant Affairs
      • Planning and Development
      • Research Innovation and Commercialization (ORIC)
      • Safety, Security and Vigilance
    • Statutory Office
      • President
      • Rector
      • Registrar
      • Controller of Examinations
      • Treasurer
    • Related Links
      • Campus Help
      • ILM Group of Colleges
      • The Knowledge School (TKS)
      • UMT Campus
      • Participant Relations Section (PRS)
      • UMT Student Housing
      • Staff Handbook
      • Staff Directory
      • UMT Souvenir Shop
      • UMT News
      • Innovation Capital Development Forum (ICDF) – A Think Tank
  • Research
    • Journals
      • Journal of Islamic Thought and Civilization (JITC)
      • Scientific Inquiry Review
      • Islamic Banking and Finance Review (IBFR)
      • Journal of Art, Architecture and Built Environment (JAABE)
      • Organization Theory Review (OTR)
      • Bio Scientific Review (BSR)
      • Journal of Communication and Cultural Trends (JCCT)
      • UMT Education Review (UER)
    • View All Journals
    • Conferences
      • ICOREL 2020
      • 7thICoBM 2016
      • IBCE 2016
      • ICoBM 2016
      • ICDI 2016
      • CEWM-16
      • ICIC 2016
      • ICIC 2018
      • 1st SME
      • 1stUICPAS 2016
      • Global Forum 2016
      • Global Forum 2017
      • Global Forum 2018
    • Centers and Initiatives
      • Teaching and Learning
      • Center for Industrial Services and Research (CISR)
      • Center for Disaster Management (CDM)
      • Entrepreneurship and Innovation
      • Supply Chain Research
      • Retail And Services Marketing
      • Terrorism Research Initiative Pakistan
      • Mathematics and its Applications
      • Enterprise and Technology Advancement
      • Human Rights and Justice
      • Executive Education
      • Information Processing Center
      • Teaching Development Workshop Series
      • UMT CONNECTED
    • Research on COVID-19
  • Life at UMT
    • News and Events
      • Latest news
      • News Archive
      • Upcoming Events
      • Events Gallery
      • Add an Event
      • 16th Convocation 2018
    • Facilities
      • UMT Campus Management Helpdesk
      • Clubs & Societies
      • Learning Resource Center
      • Information Processing Center
      • UMT Student Housing
      • Scholarship & Financial Assistance
      • UMT Souvenir Shop
    • UMT Publications
      • Newsletters
      • Corporate Brochures
      • University Reports
      • School Brochures
      • Program Brochures
      • Magazines
      • Graduate Directories
  • Contact us
  • Home
  • Top Stories
  • News Archive
  • Event Calendar
  • Event Gallery
  • Contact Us

News and Announcement

UMT-SBE Faculty Member Dr Yasir Rashid Completes Certification in Digital Marketing and Social Media Analytics from MIT, USA

Friday, October 21, 2016
Dr Yasir Rashid, PhD Marketing, NZ, has successfully completed a Professional Certification in Digital Marketing and Social Media Analytics from MIT Sloan School of Management, USA. The certification course was conducted by a well known David Austin Professor at MIT Sloan, Prof Sinan Aral. The class was comprised of participants representing top organizations of the world such as HP, Oracle, SAP, LinkedIN, Rolex USA, NIKE Inc., Daymon, Accenture and Hansen Technologies etc. 
UMT was the only Pakistani organization which was represented by Dr Yasir who secured admission in this course.  Upon his return, Dr Yasir will be offering courses on Digital Marketing Analytics at BBA and MBA level every year. This will equip UMT students with latest technologies and trends, and stand out in a competitive job market. He is also planning to establish a Digital Marketing Lab at UMT. This will not only be a trendsetter in the Pakistani market, but also aim to bring digital revolution in Pakistan.

University of Management and Technology

C-II Johar Town Lahore
Tel.: +92 42 35212801-10

Study at UMT

  • Undergraduate
  • Graduate
  • PhD Programs
  • Apply Online

About the University

  • UMT at Glance
  • Accreditations
  • Memberships
  • Giving to UMT
  • Life at UMT
  • News

Resources

  • Library
  • IPC
  • UMT Student Housing

Join us online

© Copyright UMT, 2015. All Rights reserved.

Website Credits: OCM-UMT Back to Top
Apply
Online

Live Chat