The Design team blends aesthetics with functionality in order to communicate most effectively, while mapping UMT’s brand persona, subconsciously on the minds of the target audience. It maintains a consistent visual identity of UMT in all communication mediums and is the brand custodian of the University. It seeks enhancement of UMT brand image through effective communication. The design team works on various creative and design projects that require them to develop specific themes for specific events such as convocations, conferences or other special occasions.
The team’s graphic designers are valued members who take ideas to the next level. They give visual form and identity to the creative concepts envisaged by the copy writers and sometimes by the internal clients as well. They develop creative design options for print and web collateral, ranging from logos, brochures and backdrops to newsletters, annual reports, calendars and prospectuses. The team also makes use of research in developing effective and relevant communication messages.