The Department of Marketing and Supply Chain, School of Business and Economics (SBE) organized an event titled “Meet the CEO”. Farukh Saleem, CEO of Firhaj Footwear (Hush Puppies) was the guest of honor. The main purpose of the event was to share the success story of Farukh Saleem with business students in general and marketing students in particular. The seminar was attended by large number of students.

The CEO was received at the campus by Waqar Ahmad, Director, Center for Management Development (CMD). Speaking on the occasion, Farukh Saleem said that attitude has the power to change the world, and to be successful, therefore, one needed to change the way one looked at various situations. He said that only those who believed in themselves had the potential to change the world. Narrating the story of his success, he said that the venture was initially a total failure with meager financial resources and a long list of liabilities. The blessing of Allah Almighty and his own personal commitment helped him to turn the tumbling product into a hot selling brand. Today, “Hush Puppies” has become a leading brand in Pakistan and is exported to Europe as well.