The world is changing like never before. This change is more attributed to the way business practices and strategies are changing across the globe. Business organizations are rapidly changing their domain and strategy to take benefit of this emerging global order. The shortening of distance and revolution in Information technology has influenced the business world over. The speed with which countries are liberalizing their economies has thrown a new challenge to marketers across the world to manage diverse customers across the globe.

While managing these customers in the space of the globe, it has thrown unparallel challenge and has also given an opportunity for organizations to cater to larger markets. Countries, which were treated as third world, have suddenly started looking attractive for marketers across the globe and each one is vying to have a large global chare in his business. China, India and other members of emerging economies have forced managers to rethink and redesign their global strategies to emerge as successful business for the future.

This conference aims to look at the issues as well as challenges marketing managers are facing today to the emerging global business order. What are the changes one has to look for in the emerging global order and how organizations are getting ready by changing, adapting and reinventing marketing strategies across the globe? This conference will try to find out answers to this and many questions that will emerge during the interactive sessions.

This brochure is a call for submission of conference papers, cases and research articles broadly covering the theme, “Marketing in the New Global Order”

Following are the selected sub themes of the conference. However the list is not exhaustive and researchers may submit their work relevant to any of the below mentioned sub-themes. They can also submit research papers in cross-functional areas of marketing in the context of new global order. The sub-themes include

• Marketing in the New Global Order- Contextual Realities
• Managing and Marketing Innovations in New Global Order
• Pricing in the Emerging New Global Order
• Management of Logistics and Supply Chain in the New Global Order
• Retail Management in the New Global Order
• Integrated Marketing Communication in New Global Order
• Managing and Marketing for Virtual Enterprises in New Global Order
• E-Commerce and e-marketing in New Global Order
• Customer Relationship Management in New Global Order
• Convergence in New Global Order
• Global Marketing and Challenges for Future

Faculty members, researchers and corporate executives are expected to present their research work on the above sub-themes during the conference.

Procedure of Submission of Research Papers

Interested participants can send their abstract in MSWORD format, not exceeding 150 words to the conference co-chair at markconference@iimidr.ac.in as per the dates above. The final paper should be submitted in MSWORD format either in a CD containing the title of the paper or through email to the above email address or to tapan@iimidr.ac.in. The final paper should be accompanied by a copyright declaration by author(s). Accepted papers need to have a declaration covering the originality of the paper for publication in conference proceedings. The decision of the reviewer shall be final for the purpose of inclusion in the conference proceeding.

Procedure for Participation in Doctoral Workshop

Interested applicants need to submit their application for participation in the above workshop by 15th September 2006. The selection will be done on the basis of merit of the case, recommendation of the Guide or PhD Supervisor, Director of the School or Head of the University Department and number of scholarships available for the Doctoral track. Faculty members completing their PhD will be eligible to attend the conference with a fee as mentioned above. The details of the conference is available at www.iimidr.ac.in

Procedure for Participation of Corporate Executives

The corporate nominations are invited for providing a platform for industry –academia institutions. The interested candidates can download the nomination form and send the filled in forms to conference co-chair with the requisite fees.

Address for Communication

All email communications may be sent to markconference@iimidr.ac.in or to tapan@iimidr.ac.in. The address for communication is: Prof Tapan K Panda, Conference Co-Chair, Indian Institute of Management Indore, Pigdamber, Rau, Indore, Madhya Pradesh, India.